This project was undertaken on a freelance basis in 2023.

PANGAIA Science Materials Ltd uses various recyclable materials to create high-quality clothing, and I’ve had the privilege of working with them as a UX designer since 2023.

In my role, I’ve been responsible for designing various elements across the website, including the home page and landing pages, all aimed at boosting conversion rates. I’ve also created email designs for their marketing campaigns.

I use Figma for all designs, which are then reviewed and approved by the PANGAIA team before being passed on to the relevant departments for implementation

From July to September 2023, I played a key role in the site update rolled out in Q3 of 2023. I worked on everything from advising on and updating the site’s style guide to redesigning various components of the Shopify build. I created numerous Figma designs with a strong focus on the user experience.

Some of the key areas I redesigned include:

• Home Page
• Product Listing Page
• Product Description Page
• Megamenu and Header
• Cart Drawer
• Klevu Search Integration
• Science Hub Page
• Story Hub Page
• Hub Article Pages
• Powered By PANGAIA – B2B Page
• Case Study Pages

All of these redesigns aimed to create a more seamless and user-friendly experience.

I also designed several building blocks that could be used to create pages based on the team’s needs.

Since most of their users visit the website on mobile devices, the site was designed with a mobile-first approach.