This project began on a freelance basis and was brought over as a client when I joined Son of Jesse Ltd.

LØCI is a streetwear brand specialising in vegan footwear. I provided support for the site’s development, along with UX expertise to create landing pages and enhance the overall design and feel of the website.

Working with an existing theme, I made updates to the site using HTML, CSS, JavaScript, and jQuery, while also implementing best practices for accessibility and usability.

I designed new Product Listing Pages (PLPs) and Product Detail Pages (PDPs) and collaborated with the LØCI marketing and development team on various improvements to boost the conversion rate.